Hook lines, formats, and product facts you can say on camera without a takedown.

Everything here is checkable. Every number matches what is printed on our product pages, because TikTok compares the two.

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Instagram: Paid Partnership label, plus #ad in the caption.

Saying "Happy Cells sent me this" in the first two seconds also works, and tends to increase trust rather than reduce it.

• Hook in the first 1.5 seconds. "Hey guys" costs roughly 40 percent of your retention before you have said anything.
• Product visible by second 2. TikTok Shop viewers need to see the thing.
• Burn in your captions. Around 80 percent of Shop video is watched on mute.
• Use native TikTok audio, not uploaded music. The library outperforms brand audio in almost every category.
• End on the buy button overlay, not a caption CTA.
• Deliver what the hook promised before second 8. An unmet promise brings clickbait comments, and those hurt your creator score.

• Sped-up morning routine. Highest converting format in this category. Real kitchen, real morning, product appears naturally. 25 to 45 seconds.
• Macro demo. Extreme close-up of the capsule, the powder, the cream texture. No talking required. 7 to 15 seconds.
• Dupe or comparison. Price per serving, size, what is on the label. Never name a competitor brand out loud.
• Before and after split screen. Only with real footage and "results may vary" on screen.
• Honest review. What it is, what it is not, what the trials found and did not find.
• Storytime. Interesting, lower converting. Use it to build an audience, not to sell.

Length guide: 7 to 15 seconds for awareness, 25 to 45 for conversion, 50 to 80 for a demo, 90 plus for a tutorial.

30 capsules. One each morning. $44.99. NAD+ precursor.

Hook lines. Say these in the first 1.5 seconds with the bottle already in frame.

• "This got banned by the FDA. Then unbanned. It is legal again and most people don't know."
• "Twelve clinical trials tested this. I read all twelve."
• "Five hundred milligrams. That number is the whole reason I picked this one."
• "The most researched longevity supplement nobody in my group chat has heard of."
• "Morning routine, but the version where I explain what everything actually does."

Facts you can state on camera:

• A 2024 meta-analysis of 12 randomized controlled trials in 513 people found NMN significantly raised blood NAD+ levels.
• The same analysis found no significant effect on glucose, insulin, HbA1c, or lipids. Say this part. It builds more trust than it costs.
• A 12-week trial at 250 mg daily in older adults found a significantly shorter 4-metre walking time versus placebo.
• Human trials have used 250 mg to 1,200 mg daily.

Best formats: sped-up morning routine, honest review, macro demo of the capsule.

60 capsules, two daily. $54.99.

Hook lines:

• "Three ingredients. I'm going to tell you which one has the weakest evidence."
• "The resveratrol in this comes from a weed that grows through concrete."
• "A drug company paid 720 million dollars for the science behind this ingredient. Then it fell apart."
• "Everyone says quercetin helps you absorb resveratrol. The human data says it doesn't."
• "Two capsules. Here is what is in each one."

Facts you can state on camera:

• Each serving is 500 mg NAD+, 250 mg quercetin, and 150 mg trans-resveratrol standardized to 98 percent from Japanese knotweed root.
• A 26-week trial in 46 adults aged 50 to 75 studied resveratrol and quercetin together and reported improved memory retention and glucose metabolism. A later trial did not reproduce the memory finding.

Best formats: macro demo, honest review, comparison.

2,300 mg standardized to 25 percent IgG - 575 mg per scoop. 30 servings. $39.99. Contains milk.

Hook lines:

• "Stop putting your colostrum in hot coffee."
• "Twenty-five percent IgG. Here's why every colostrum product should print that number and most don't."
• "This is the first milk a cow produces after giving birth and I understand if that's a lot."
• "Scoop, cold water, done."
• "Everyone's taking colostrum. Almost nobody knows what the number on the tub means."

Facts you can state on camera:

• Heat degrades immunoglobulins. Cold or room temperature only.
• 25 percent of 2,300 mg is 575 mg of IgG per scoop. Show the arithmetic on screen.
• A meta-analysis of 10 randomized controlled trials found bovine colostrum significantly reduced a validated marker of intestinal permeability. Heterogeneity between trials was high.
• Supplement colostrum is surplus collected after calves have been fed.

Best formats: macro demo of the scoop and mix, sped-up morning routine, honest review.

50 ml airless pump. $34.99. Copper peptides, methylglucoside phosphate, lilac leaf cell culture.

Hook lines:

• "If your moisturizer comes in a jar, you're losing half of what you paid for."
• "Fifty millilitres. Most peptide creams at this price give you fifteen."
• "Copper peptides have been in skincare since the nineties and nobody talks about them."
• "GRWM but I'm reading you the ingredient list."
• "Here's how to read the first five ingredients on any product you own."

Facts you can state on camera:

• Copper peptides and vitamin C degrade on contact with air. An airless pump stays sealed. A jar exposes the product every time it opens.
• Cosmetic ingredients are listed in descending order of concentration.

Best formats: GRWM, macro texture demo, dupe comparison, pump versus jar side by side.

50 ml pump. $34.99. Acetyl octapeptide-3, retinol, ceramide NP, tripeptide-29. Contains fragrance and milk.

Hook lines:

• "The peptide is the fourth ingredient. In most creams it's near the bottom."
• "If you quit retinol in week two, this is why."
• "Nighttime routine, and I'm explaining the order for once."
• "Retinol with ceramides already in it, so you're not buying the repair separately."
• "Everyone starts retinol wrong."

Facts you can state on camera:

• Acetyl octapeptide-3 appears fourth in the ingredient list, ahead of the oils and butters.
• Start two or three nights a week and build up. Dryness or flaking in the first weeks is common.
• Retinol increases sun sensitivity. Night use, sunscreen daily. Say this every time.

Best formats: nighttime GRWM, macro texture, label read, honest review.

Longevity Support Pro: SIGNAL and REWIND monthly. $79.99 against $99.98 separately.

Protocol YEAR ONE: twelve months of both, one shipment, one payment. $697. No auto-renew.

Hook lines:

• "This is one month. They also sell a year in one box and I didn't know that was a thing."
• "A dollar ninety-one a day. Let me show you the math."
• "Every study on this ran eight to twenty-six weeks. Nobody finishes a bottle and reorders."
• "No subscription. No auto-renew. Nothing to cancel."
• "Ninety days to send it back and they don't want the bottles."

Facts you can state on camera:

• $697 for twelve months. Buying monthly twelve times costs $959.88.
• $697 over 365 days is $1.91 a day.
• Ninety-day guarantee. Photograph what is still sealed and those months are refunded at $58.08 each. Nothing ships back.

Best formats: math on screen, honest review, monthly routine mentioning the annual option.

Tell us what you want to film and we will send it.

We are pushing SIGNAL hardest right now, so that is the fastest yes. But if REWIND, HAPPY GUTS, THE OPTIMIST or THE UNBOTHERED fits your audience better, ask.

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• Anti-aging. Reverses aging. Turns back the clock.
• Cures, treats, prevents, heals.
• Any disease name. Anxiety, inflammation, diabetes, dementia, arthritis.
• Boosts energy. Fixes fatigue. Improves focus. As promises, not as descriptions of an ingredient.
• Detox. Cleanse. Removes toxins.
• Senolytic. Clears zombie cells.
• Activates your longevity genes. Activates sirtuins.
• Better than, or more absorbable than, any named brand.
• Third-party tested. We do not currently make that claim.
• Second person about someone's health. "NAD+ declines with age" is fine. "Your NAD+ is running out" is not.

Add this to any post with a benefit claim: These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

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Commission is 17 percent of order value. The TikTok Shop platform average across all categories is 13 percent.

The two annual products pay a flat bounty instead of the percentage: Protocol YEAR ONE pays $50, SIGNAL YEAR ONE pays $35. Flat rather than percentage because the margin on a twelve-month supply is thinner than on a single bottle.